Why I’m Stepping Down From PPCChat And A Note Of Appreciation To The PPC Community

This PPCChat took place on September 22nd, 2017. Streamcap by Matthew Umbro

With little fanfare, the inaugural Twitter chat, PPCChat, occurred on Tuesday, April 5th, 2011. A handful of PPC specialists answered questions about account structure, keywords, and ad copy. Though the group was small, a foundation was built upon which the PPC community could discuss and debate all things PPC. Nearly six and a half years later, the community is as strong as it’s ever been and uses the hashtag daily to spread and consume PPC news. It is with both sadness and a sense of accomplishment that I announce I will be stepping away from PPCChat.

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Integrating PPC With Other Channels

This PPCChat took place on January 10th, 2017. Streamcap by Paul Kragthorpe

This week Matt Umbro (@Matt_Umbro) hosts the first PPCChat of 2017 with a great question set titled “Integrating Pay-Per-Click With Other Channels.” The following is the transcribed Streamcap from the live chat:

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PPC in 2016

This PPCChat took place on December 20th, 2016. Streamcap by Paul Kragthorpe

This week Matt Umbro (@Matt_Umbro) hosts the last PPCChat of 2016 with a great question set titled “PPC In 2016.” The following is the transcribed Streamcap from the live chat:

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Excel And PPC

This PPCChat took place on December 13th, 2016. Streamcap by Paul Kragthorpe

This week Dallas Stevens (@DDP_PPC) hosts PPCChat in place of Matt Umbro (@Matt_Umbro) with a great question set titled “Excel And Pay-Per-Click.” The following is the transcribed Streamcap from the live chat:

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Effective Strategies For B2B PPC Marketers

This PPCChat took place on November 29th, 2016. Streamcap by Paul Kragthorpe

This week Matt Umbro (@Matt_Umbro) hosts PPCChat with a great question set titled “Effective Strategies For B2B PPC Marketers.” The following is the transcribed Streamcap from the live chat:

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Advertising on Pinterest

This PPCChat took place on November 22nd, 2016. Streamcap by Paul Kragthorpe

This week JD Prater (@jdprater) hosts PPCChat in place of Matt Umbro (@Matt_Umbro) with a great question set titled “Advertising On Pinterest.” The following is the transcribed Streamcap from the live chat:

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Analyzing New Bing Ads Features

This PPCChat took place on November 15th, 2016. Streamcap by Paul Kragthorpe

This week Brooke Townsend (@btownsend13) hosted in place of Matt Umbro (@Matt_Umbro) with a great question set titled “Analyzing New Bing Ads Features.” The following is the transcribed Streamcap from the live chat:

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Getting Ready For The Holidays

This PPCChat took place on November 8th, 2016. Streamcap by Paul Kragthorpe

This week Matt Umbro (@Matt_Umbro) hosts PPCChat with another great question set titled “Getting Ready for the Holidays.” The following is the transcribed Streamcap from the live chat:

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Succeeding With Remarketing Lists for Search Ads (RLSA)

This PPCChat took place on November 1st, 2016. Streamcap by Paul Kragthorpe

This week Matt Umbro (@Matt_Umbro) hosts PPCChat with another great question set titled “Succeeding With RLSA.” The following is the transcribed Streamcap from the live chat:

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