Reviewing New PPC Features

This PPCChat took place on September 16th, 2014. Streamcap by Paul Kragthorpe

This week Matt Umbro (@Matt_Umbro) came up with yet another great question set titled “Reviewing New PPC Features.” The following is the transcribed Streamcap from the live chat:

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PPC’s Unwritten Rules

This PPCChat took place on September 9th, 2014. Streamcap by Paul Kragthorpe

This week Matt Umbro (@Matt_Umbro) came up with yet another great question set titled “PPC’s Unwritten Rules.” The following is the transcribed Streamcap from the live chat:

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Projecting PPC Spends & Metrics

This PPCChat took place on September 2nd, 2014. Streamcap by Paul Kragthorpe

This week Matt Umbro (@Matt_Umbro) came up with yet another great question set titled “Projecting PPC Spends & Metrics.” The following is the transcribed Streamcap from the live chat:

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The Art of Client Meetings

This PPCChat took place on August 26th, 2014. Streamcap by Paul Kragthorpe

This week Matt Umbro (@Matt_Umbro) came up with yet another great question set titled “The Art of Client Meetings.” The following is the transcribed Streamcap from the live chat:

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All About PPC Automation

This PPCChat took place on August 19th, 2014. Streamcap by Paul Kragthorpe

This week Matt Umbro (@Matt_Umbro) came up with yet another great question set titled “All About PPC Automation.” The following is the transcribed Streamcap from the live chat:

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Internal QA of Agency Accounts

This PPCChat took place on August 12th, 2014. Streamcap by Paul Kragthorpe

This week Matt Umbro (@Matt_Umbro) came up with yet another great question set titled “Internal QA of Agency Accounts.” The following is the transcribed Streamcap from the live chat:

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Interview with Matt Lawson of Google

This PPCChat took place on August 5th, 2014. Streamcap by Paul Kragthorpe

This week Matt Umbro (@Matt_Umbro) interviewed Matt Lawson (@onemanisthelaw) of Google! The following is the transcribed Streamcap from the live chat:

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Prioritization of PPC Account Efforts

This PPCChat took place on July 29th, 2014. Streamcap by Paul Kragthorpe

This week Matt Umbro (@Matt_Umbro) came up with yet another great question set titled “Prioritization of PPC Account Efforts.” The following is the transcribed Streamcap from the live chat:

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Capturing Traffic vs. Generating Demand

This PPCChat took place on July 22nd, 2014. Streamcap by Paul Kragthorpe

This week Matt Umbro (@Matt_Umbro) came up with yet another great question set titled “Capturing Traffic vs. Generating Demand.” The following is the transcribed Streamcap from the live chat:

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Jumping on the LinkedIn PPC Bandwagon

This PPCChat took place on July 15th, 2014. Streamcap by Paul Kragthorpe

This week Robert Brady (@robert_brady) filled in for Matt Umbro (@Matt_Umbro) with another great question set titled “Jumping on the LinkedIn PPC Bandwagon.” The following is the transcribed Streamcap from the live chat:

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Recent Tweets

  • The first thing I tell clients about Display is that the return (at least via last click) will be less than the Search Network ,
  • A2: Start slow and present a well crafted plan that includes MUCH targeting ,
  • Q2: Clients are often weary of the Display Network - how do you encourage participation and set proper expectations? ,
  • As a follow up to Q1... ,
  • Q1: When speaking with clients, how do you explain the theory of the Display Network and why it is valuable? ,


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