PPC Chat Streamcap – PPC Rants and Raves

This week James Svoboda (@Realicity) guest hosted the PPC Support Group PPCChat with the theme of “PPC Rants and Raves.” The following is the transcribed Streamcap from the live chat:

Q1: What are your favorite things about PPC in general?

  • Return on Investment (ROI) – Chris Kostecki (@chriskos)
  • I can see if my ideas are good or bad within days. Easily measured. – Luke Alley (@LukeAlley)
  • I like the challenge of trying to target the right people at the right time with the right message. – Michelle Morgan (@michellemsem)
  • Actionable, quantifiable, optimisable DATA & RESULTS. – Eloi Casali (@Eloi_Casali)
  • The ability to target messages at the specific intent of a searcher. They have questions, you have answers. – Dennis Petretti (@denetti)
  • When a new client signs on and we improve their results significantly. That is always the best. – PurePPCCom (@pureppccom)
  • The ability to directly influence the campaign in a timely manner. – James Svoboda (@Realicity)
  • Finding incremental optimization. Whether a new kw, or a new negative. – Michelle Morgan
  • Complaining about google! – John Lavin (@johnnyjetfan)
  • Speed and measurability. – Richard Fergie (@RichardFergie)
  • Favorite thing is probably the challenge. Your work is never done. Always some improvement to be made. – Michelle Morgan
  • It’s always changing! – Cassie Allinger (@_CassieLee_)
  • Favorite thing about PPC are the results. The profitable niche is always there. Finding it is awesome. – John Ellis (@JohnWEllis)
  • Not seeing “Not Provided” in analytics for PPC Keywords! – Paul Kragthorpe (@PaulKragthorpe)
  • In combination with Analytics, PPC can provide almost real time results to campaign efforts which can feel extremely rewarding. – Nicole Mintiens (@Tregesy)
  • The speed at which you can get a campaign live and active for a client. – Mike Williams (@mwilliams20)
  • You can’t beat responding to demand on the scale that PPC does…I feel for those broadcast folks. – Chris Kostecki
  • It’s incredibly easy to measure, and correlate spend to revenue. – MyNextCustomer (@MyNextCustomer)

Q2: What do you love about @AdWords? In other words how does GA make you days brighter?

  • I have a job because @adwords exists. So that’s a big one. – Michelle Morgan ++
  • Running new tests, optimization, measuring results in real time. – MyNextCustomer
  • Real Time Analytics! – John Lavin
  • Smooth operation, usability and transparency. I can see where every cent I spend goes & use that data everywhere. – Aaron Levy (@bigalittlea)
  • It gets my ads on The Google and tells me how they are doing…and it doesn’t time out. – Chris Kostecki
  • AdWords makes my day brighter by giving me a job. The more complex it gets, the more people need help. – Robert Brady (@robert_brady)
  • The interface, in general, and AdWords Editor makes me very happy. – James Svoboda
  • AdWords has a better reporting interface with more details on user behavior than other platforms. – Harris Neifield (@HarrisNeifield)
  • Makes it so easy to show clients that you help them make more money! – Stu Draper (@GetFoundFirst)
  • Change history, AdWords Editor and the Editor sharing functions like aes files. – Harris Neifield
  • One of the best ways to advertize to exactly who is looking for your products/services. Also very cost effective if managed prop. – Warren Jensen (@ppcWarrenJ)
  • I also love the Top vs. Other reports dearly! – James Svoboda
  • They have done a lot to make the delivery more transparent than other systems, and that is commendable. – Chris Kostecki
  • Restructuring accounts/ campaigns, adding keywords or negatives in Adwords editor – such a time saver. – Jackson Edmonds (@Jackson_PPC)
  • I don’t know why, but i always loved it. hard to explain. really passionate about it. I do love structure. – Eloi Casali
  • The interface, adwords editor, and it’s complexity (giving me a job I love). – Mike Williams
  • I like that @adwords makes changes that help advertisers. Top v Side. Imp Share. (Holding that (not provided) is an organic issue). – Michelle Morgan
  • Love the symbiotic relationship. Google helps us, we help our clients, our clients spend more, $GOOG explodes. – Aaron Levy
  • I guess I also love the easy analytics tie-in. That helps out a lot, especially for smaller clients. – James Svoboda

Q3: What is your favorite thing about @adCenter?

  • I’ve always been lucky to have rockin’ reps at @adcenter. The people there rock. – James Zolman (@jameszol)
  • How @adCenter has been trying to adapt with our expectations. – Nicole Mintiens
  • It’s a good value! Cheap clicks and a nice way to reach a different audience. – Aaron Levy
  • My favorite thing about @adcenter is the ability to set search partners at the ad group instead of the campaign level. – Harris Neifield
  • They’re working really hard to make their product a better competitor. Interface changes, Rich Ads, etc. – Michelle Morgan
  • That @adCenter listens in on PPCChat. – Paul Kragthorpe
    • Indeed we do. – Bing adCenter (@adCenter)
  • Lately they’ve been participating & listening in on PPCChat. – Cassie Allinger
  • They way they talk to us on twitter. – Richard Fergie
  • Absolutely..params. – Mark Jensen (@Just_Markus)
    • Params can be more effective than DKI. – Harris Neifield
  • They added charts, & brought some necessary metrics to the forefront. Srsly tho, they’re listening which is good. – Chris Kostecki
  • Lower cost per conversion then Google (due to lower competition.) And the new import system is big step up. – Dennis Petretti
  • My ROI in @adCenter is hands down better than GA, pennies vs. dollars. Volume, however… – Steve Bitter (@stevebitter)
  • I love @adCenter because it keeps me employed in a job I love. – Tina Kelleher (@Tina_Kelleher)
  • I never actually use it other than for running reports, I manage all Bing/Yahoo through DoubleClick. – Jackson Edmonds
  • I love the @adcenter campaign import feature. I was able to login to my Adwords MCC and copy across the campaigns I needed. – Mike Williams
  • Also, having @adCenter around decreases the Google monster’s ability to monopolize us. – Nicole Mintiens
  • @adcenter’s online chat support has been helpful to me on more than one occasion. – Mike Williams
  • I love that @adCenter is reaching out to PPC professionals in order to learn and improve more than *cough* other platforms. – James Svoboda
  • CPCs can be cheaper than Google. – MyNextCustomer
  • The reps for @adCenter really do try harder to help. Also less competition. – Robert Brady
  • Likewise. I prefer to centralize our reporting in one dashboard. – MyNextCustomer
  • I love that we can add negative sites to @adcenter search network! – Bryant Garvin (@BryantGarvin)
  • My PPC rant and rave since @adcenter is here is about the poor user experience for those who are on MAC’s, specifically with tools. – Gladue (@gladue)
  • I love that we can rearrange and choose columns in @adwords interface. the simple things in life I guess. – Warren Jensen

Q4: What other PPC platforms have you come to appreciate and why? FB? LinkedIn? 7Search?

  • Both FB and LI have performed great when used for the right purpose and for the right client. – Melissa Mackey (@Mel66)
  • Love the targeting in Facebook. Great results. – Robert Brady
  • LinkedIn is great for #B2B. Love Facebook for #B2C and some #B2B. – MyNextCustomer
  • Big fan of FB. Been using it a little over a year. Love the advancements and the results. – Michelle Morgan
  • I’m starting to see the benefit of shotgunning shopping search engine ppcs for retail. Esp. holiday seasons! – Mark Jensen
    • What PPC Shopping engines are working for you this holiday season? – James Svoboda
  • @7Search (free money, active in social). FB (fun targeting, huge audience, great metrics) Marchex (fancy placements). – Aaron Levy
  • Facebook Ads reminds me of Google AdWords circa 2004. Cheap, huge opportunities. – MyNextCustomer
  • I have actually been really liking the Twitter Ads system. their reps are also awesome. love the reps i work with. – James Zolman
  • Love the Demographic Targeting of FB & LI. – James Svoboda
  • I’ve enjoyed using FB. It’s a completely different animal from Search, but can be highly effective for the right client. – Mike Williams
  • Marchex. My rep there is awesome. Replies to every email I send in about 30 seconds. – Harris Neifield
  • Targeting and segmenting in FB is awesome. ROI always struggles, but SUPER cheap branding method. – Steve Bitter
  • Facebook marketing has performed great for me. Like AdWords, if not optimize well, it can go bad really quickly. It takes work. – John Ellis
  • Not that recent anymore but LinkedIn business accounts were a huge plus. – Harris Neifield
  • Adblade brought us some super low cpc and GIANT reach. – Mark Jensen
  • LinkedIn also lets you target by company, members of groups. – MyNextCustomer

Q5: What is are some things about @AdWords that just F’n piss you off?

  • Lack of separate bids for search partners, can’t pause sitelinks, changing ad rotation on our behalf. – Melissa Mackey
  • What the F%*^ are these queries?!?!? http://t.co/ABDxET9i How do you combat that?! And yes, I do already have the language setting for English only. – Michelle Morgan
  • Sitelinks! Biggest underdeveloped feature on the whole platform. – James Svoboda
    • So much more potential. – Lisa Sanner (@LisaSanner)
  • The lack of transparency within search partners! – Cassie Allinger
  • Not being able to split out search partners add negative sites. – Bryant Garvin
  • When I’m in MCC and I click a client, and it goes back to the MCC 3 or 4 times. KILLS ME! – John Lavin
  • Let us target/exclude search partners. Please please please for heaven’s sake let me get my ads off Amazon! – Aaron Levy
  • Stupid f^%($ng search queries, should I go on? – Melissa Mackey
  • If you don’t have a dedicated rep, good luck getting any worthwhile help. – Robert Brady
  • Other search terms in SQR’s. I’d also like to be able to split out search partners. – Jackson Edmonds
  • Pushing targets away from long tail to head terms..that really grinds my gears. – Chris Kostecki
  • No longer being able to sort accounts by Search CTR in MCC! – Nicole Mintiens
  • When GA tells me min 1st pg bid is $x.xx, I talk myself into paying that much, change my bid, and then the bid increases AGAIN! – Steve Bitter
  • Also, in Search Query Reports – WTF are “Other Keywords”? – James Svoboda
  • I want better AdWords mobile/tablet management options. C’mon I should be able to manage all of this with an app. – John Ellis
  • Content network- I wish I could set some campaigns by domain extension only, like .com .ca .net sites only. – Gladue
  • Finding out about new ad copy or placements from the “industry” not @adwords. – Bryan Garvin
  • In short, their arrogance. – Lisa Sanner
  • How the fvk do they not know how to advertise effectively? – Chris Kostecki
  • I get tired of educating a new set of reps every few weeks. NONE of them know half as much as I do about Adwords. – Melissa Mackey
  • I hate the search term report only shows a small % of actual searches. – Michael McEuen (@lonohead)
  • Also, those F’n Ads for “SEO” keywords! F.U., you don’t do SEO! – James Svoboda
  • Why do I have to export to Excel for ROI?! (points to MSN). – Chris Kostecki
  • They take forever to review your site and content if they have flagged it! – Derek Ostler (@DerekOstler)
  • I hate when you have a phrase match keyword that matches query exactly but AW chooses to trigger a broad KW in another adgroup. – Warren Jensen
  • All those f^%($ng “this keyword is the same as another kw with a diff match type” warnings in AE. – Melissa Mackey
    • Isn’t it a Google recommended thing to have more than one match type?! – Michelle Morgan
  • When my bid are “below the 1st page bid” but have 1.6 ad position. – John Lavin
  • That GA doesn’t offer Mod Broad match as standard KW targ? – Michael McEuen

Q6: What are some things that drive you F’n crazy about @adCenter?

  • Still have 3 mins: Their default campaign settings really suck, go against blatant best practices! – Chris Kostecki
  • WHERE IS ALL THE TRAFFIC? Takes 5 steps to do what takes 1 in Adwords, HUGE billing fiascos, reporting still sucks. – Melissa Mackey
  • “We don’t match you to single keywords on broad match. ‘pretty pink shoes’ will never match to just ‘shoes'” YOU LIE. – Aaron Levy
  • Lack of integration with Google Analytics … C’mon now! – Cassie Allinger
  • Can’t set separate bids for Bing vs. Yahoo. – Robert Brady
  • Adcenter doesn’t drive me nuts anymore, I’ve gone numb…but if I get started w their conv/revenue tracking all bets are off. – Chris Kostecki
  • I get fraud LEADS, with Search Partners. Not just clicks. Costs money AND wastes time! – Michelle Morgan
  • Clunky interface. Redesign it already. But make it look less like a “Microsoft” website. – James Svoboda
    • Is this in reference to the redesign that just released last month? – Bing adCenter
      • It was a good step, but a website is never done. – James Svoboda
  • What they hell is SilverLight? And why do I have to have it? – Michelle Morgan
  • Don’t log me out every time I look away for 5 minutes. – Luke Alley
  • KW match type pausing is….uh…problematic. – Lisa Sanner
  • Also, is advertising spend from a Mac user not as good as from a PC user? Give me a desktop tool and make chrome compatible. – Michelle Morgan
  • “Your browser is not compatible” every day when using Chrome! We’re in 2011 people! – James Hume
  • @adCenter ‘s interface and features have gotten better. THE problem is people don’t use @bing because the SERPs aren’t relevant. – Warren Jensen
  • Also don’t take 10 million hours to load adCenter Desktop. – Nicole Mintiens
  • I think it’s safe to say that we LOVE things that make our jobs easier and with less friction. – James Svoboda

Q7: For any PPC Platform or Tool, finish this sentence: What would make my job easier would be if _____________ .

  • @adCenter & @AdWords were mirrors of each other for campaign structure and keyword matching. – James Svoboda
  • it is flexible to meet my needs without sacrificing transparency into delivery. – Chris Kostecki
    • Transparency is needed when reporting to bosses and clients. – James Svoboda
  • AdWords implemented monthly budgeting features. – Nicole Mintiens
  • the platforms are designed for advertiser goals, not to increase platform’s revenue…I’m looking at you Google! – Chris Kostecki
  • bulk editing, if I could up all selected keyword max bid by a specific %/dollar amount. IE: upping all selected KW by 15 cents. – Warren Jensen


Google AdWords Editor (version as of today’s PPCChat 9.7.1)

Bing Ads Editor


PPCChat Member List (Twitter)

Bursting Google’s New Bubble Ads: the Good, the Bad & the Ugly

Bing Ads Feature Suggestions

More PPCChats

Don’t forget to stay tuned for the next #PPCchat on Tuesday at 12 noon Eastern, 9 am Pacific and 5pm in the UK. Same Chat time, same Chat channel.


Check out the PPCChat Twitter list to see and connect with all current and prior participants.

About the Streamcaptain

This is a guest post by Paul Kragthorpe, Search Manager at WebRanking in Minneapolis, Minnesota, #PPCChat Streamcap hunter & gatherer, rare SEO Blogger, Tweeting from @PaulKragthorpe, and Google+’ing from PaulKragthorpe.


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