New Google AdWords Format Clarified

The other day I posted a screen shot of a new Google AdWords format I had seen.  Here is that screen shot again:

I emailed my Google rep about the new format and this is the response I received:

“Just heard back from our Product team, and this is part of an experimental beta! It’s so new that you can’t even sign up for it. Google is continuously experimenting with new ad visualizations and features, so this time your client* is lucky to participate so early on!”

*Dick’s Sporting Goods isn’t my client.  I used this screen shot as an example.

So there you have it.  A new AdWords format is being tested.  I like the concept of showing products with their prices (like the products extension), however, the format looks disorganized.

What do you think?

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