The success of most e-commerce pay-per-click (PPC) campaigns is determined by the amount of revenue made and the height of the return on investment (ROI). Sounds like a no brainer, huh? Ultimately money talks and if you aren’t seeing your desired results the PPC budget will be cut. Too often companies only calculate PPC revenue as purchases made from the site. I’m here to tell you that PPC revenue can be made through other channels, but oftentimes these earnings are not attributed to the PPC campaign, which is a huge mistake!