Posts Tagged PPC reports

PPC Chat Streamcap – Client Reporting

Wednesday, July 13th, 2011 | Permalink

Hello again!

This week, our host Matt Umbro (@Matt_Umbro) came up with a good set of questions around the pay per click topic “Client Reporting”. The following is the transcribed Streamcap from the live chat.

Read the Streamcap “PPC Chat Streamcap – Client Reporting” »

Is Your PPC Glass Half Empty or Half Full?

Friday, May 28th, 2010 | Permalink

This post was written by Robert Brady from http://righteousmarketing.com. Robert can be reached via email at robert@righteousmarketing.com or through Twitter @robert_brady

Thomas Edison once said:

“I have not failed. I’ve just found 10,000 ways that won’t work.”

Often we evaluate our PPC efforts from the same perspective; looking at keywords that were too expensive, ad copy that had a low CTR and landing pages that didn’t convert for mistakes to avoid in the future. The problem is that by Edison’s experience you may still be thousands of mistakes from the right answer.

Read the Streamcap “Is Your PPC Glass Half Empty or Half Full?” »

Use Google Analytics to go beyond the Search Query Performance Report

Sunday, March 14th, 2010 | Permalink

Search Query Performance reports for pay-per-click (PPC) campaigns are extremely valuable for finding new and negative keywords, but another helpful indicator of search terms can be found within Google Analytics (GA).  Two filters work in conjunction with each other to override your PPC keywords and grab the exact terms that users are typing in when clicking your ads.  So what’s the big deal?  Don’t Search Query Performance reports tell me this information anyway?  Yes, but these override filters tell you what happens post-click and, as I always say, PPC cannot be done in a vacuum.  You need to analyze the whole process from search query to conversion.

Read the Streamcap “Use Google Analytics to go beyond the Search Query Performance Report” »

Improving Google AdWords

Tuesday, February 9th, 2010 | Permalink

Google AdWords is an amazing advertising platform but, like most things, there is always room for improvement.  I will take a look at various AdWords features and voice my concerns while explaining why improvements are necessary.  As a precursor, I have spoken with my Google representative about my concerns and she has assured me that they are being taken into consideration.

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Tips for Advertising on the Content Network

Tuesday, January 12th, 2010 | Permalink

The Google AdWords Content Network has come a long way in the last year.  Before some necessary enhancements were implemented I was wary of the Content Network and believed it to be a waste of money.  Though I still have concerns, the Content Network now has the ability to be much more targeted and provide conversions.

Read the Streamcap “Tips for Advertising on the Content Network” »

Run Your Geographic Reports

Wednesday, October 21st, 2009 | Permalink

Google AdWords offers many great reports to help you determine the success of your pay-per-click (PPC) campaign. I’ve already discussed the benefits of the Search Query Performance report, but today I’m going to discuss the importance of the Geographic Performance report.

Read the Streamcap “Run Your Geographic Reports” »

Run Your Search Query Reports

Tuesday, September 22nd, 2009 | Permalink

Following up on my last post, an immensely valuable resource that can further hone the success of your pay-per-click (PPC) campaign is the Search Query Performance report. Often overlooked, this report provides valuable information that can ultimately increase the ROI and the number of conversions in your campaign.

The Search Query Performance report shows you actual terms that users have typed in to see your ads. You are also able to see metrics, such as conversions, clicks, costs, and impressions, for each of these terms. For example, if you are bidding on the phrase match of the term “office furniture,” you will be able to see what terms trigger your ads. You will find that some users type in this exact term, while others are also typing in such phrases as “large office furniture” or “wooden office furniture.” Remember, you are bidding on the phrase match of “office furniture,” so these other queries will also trigger your ads.

Read the Streamcap “Run Your Search Query Reports” »

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