Posts Tagged PPC Management

Effectively Managing Multiple PPC Platforms

Tuesday, March 17th, 2015 | Permalink

This week Matt Umbro (@Matt_Umbro) came up with yet another great question set titled “Effectively Managing Multiple PPC Platforms.” The following is the transcribed Streamcap from the live chat:

Read the Streamcap “Effectively Managing Multiple PPC Platforms” »

Your Day-to-Day PPC Management

Tuesday, March 10th, 2015 | Permalink

This week Matt Umbro (@Matt_Umbro) came up with yet another great question set titled “Your Day-to-Day PPC Management.” The following is the transcribed Streamcap from the live chat:

Read the Streamcap “Your Day-to-Day PPC Management” »

PPC Chat Streamcap – PPC Campaigns In Their Infancy

Tuesday, March 20th, 2012 | Permalink

This week Matt Umbro (@Matt_Umbro) came up with yet another great question set titled “PPC Campaigns In Their Infancy.” The following is the transcribed Streamcap from the live chat:

Read the Streamcap “PPC Chat Streamcap – PPC Campaigns In Their Infancy” »

PPCChat Roundup – April 5th, 2011

Tuesday, April 5th, 2011 | Permalink

PPCChat is off and running as the inaugural event drew many attendees to discuss several prominent PPC topics.  Seven of the ten questions were asked in the hour and ten minute chat as we saw many great points raised.  Among the topics discussed were:

Audience Based Targeting

Many pointed out that Google’s Display Network (GDN) is making good improvements, but still lacks the user volunteered content that Facebook and LinkedIn have at their disposal.  Managed placements are still the best way to target audiences in the GDN.  Gathering user content could be the reason for Google’s recent social ventures, including +1 and better Gmail ads.  David Szetela also brought up the notion of “audience-need targeting” being better than keyword targeting, but again, not as effective as managed placements.

Read the Streamcap “PPCChat Roundup – April 5th, 2011” »

Getting Over the PPC Hurdles

Thursday, February 3rd, 2011 | Permalink

Over the years I’ve spoken with several companies interested in running PPC campaigns, but are too gun-shy to pull the trigger. They see great potential in the program but whether it is lack of funds or an unwillingness to break from the current mode(s) of advertising, PPC campaigns are put on hold. Let’s look at both of these problems and discuss potential solutions.

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