Posts Tagged MSN adCenter

PPC Chat Streamcap – Text Ad Writing for AdWords and adCenter

Friday, May 13th, 2011 | Permalink

Hello fellow PPCChatters!

First let me say that this week’s chat had some great participation from many PPC professionals. If you are interested in connecting with participants, then check out this PPCChat Twitter list. Now on to the good stuff…

Our host Matt Umbro (@Matt_Umbro) put together a great topic this week on “Text Ad Writing for AdWords and adCenter” and following is the transcribed Streamcap from the live chat.

Q1: What ad copy trick or technique do you feel is underutilized?

Read the Streamcap “PPC Chat Streamcap – Text Ad Writing for AdWords and adCenter” »

PPCChat Roundup – April 5th, 2011

Tuesday, April 5th, 2011 | Permalink

PPCChat is off and running as the inaugural event drew many attendees to discuss several prominent PPC topics.  Seven of the ten questions were asked in the hour and ten minute chat as we saw many great points raised.  Among the topics discussed were:

Audience Based Targeting

Many pointed out that Google’s Display Network (GDN) is making good improvements, but still lacks the user volunteered content that Facebook and LinkedIn have at their disposal.  Managed placements are still the best way to target audiences in the GDN.  Gathering user content could be the reason for Google’s recent social ventures, including +1 and better Gmail ads.  David Szetela also brought up the notion of “audience-need targeting” being better than keyword targeting, but again, not as effective as managed placements.

Read the Streamcap “PPCChat Roundup – April 5th, 2011” »

MSN adCenter Still Using P4P?

Monday, October 5th, 2009 | Permalink

As I was adding new text ads to an account in MSN adCenter I noticed the URL:


Is it odd to anyone else that MSN still uses the acronym “P4P”? For the most part this term has been replaced by PPC. P4P, or pay-for-placement, was considered too broad. P4P could mean buying a directory listing in Yahoo! or banner advertising on a site, not just the conventional paid search engine platforms. In fact, P4P could mean buying an ad in a newspaper!

I’ve always found this P4P mention in the adCenter interface to be a bit surprising. I know it is a relatively small issue, but MSN desires to be the number one search engine (the advent of Bing, ladies and gentleman). MSN adCenter is a good paid platform, but it will never eclipse Google AdWords if it cannot keep up with the current lingo.

I am making too big a deal of this issue? Post a comment and let me know.

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