Posts Tagged Google AdWords

Reviewing The Latest Paid Search Features

Tuesday, August 30th, 2016 | Permalink

This week Matt Umbro (@Matt_Umbro) hosts PPCChat with another great question set titled “Reviewing The Latest Paid Search Features.” The following is the transcribed Streamcap from the live chat:

Read the Streamcap “Reviewing The Latest Paid Search Features” »

Analyze The Newest Pay Per Click Features

Tuesday, June 11th, 2013 | Permalink

This week Matt Umbro (@Matt_Umbro) came up with yet another great question set titled “Analyze The Newest Pay Per Click Features.” The following is the transcribed Streamcap from the live chat:

Read the Streamcap “Analyze The Newest Pay Per Click Features” »

AdWords Shared Library

Tuesday, February 19th, 2013 | Permalink

This week Matt Umbro (@Matt_Umbro) came up with yet another great question set titled “AdWords Shared Library.” The following is the transcribed Streamcap from the live chat:

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PPC Chat Streamcap – The AdWords UI

Tuesday, May 29th, 2012 | Permalink

This week Matt Umbro (@Matt_Umbro) came up with a good discussion about “The AdWords UI.” The following is the transcribed Streamcap from the live chat:

Read the Streamcap “PPC Chat Streamcap – The AdWords UI” »

PPC Chat Streamcap – Google AdWords Keyword Tool

Sunday, July 24th, 2011 | Permalink

Hello again!

Our host Matt Umbro (@Matt_Umbro) put together a great set of questions on this week’s pay-per-click topic on the “Google AdWords Keyword Tool”. The following is the transcribed Streamcap from the live chat.

Read the Streamcap “PPC Chat Streamcap – Google AdWords Keyword Tool” »

PPC Chat Streamcap – Google AdWords Remarketing

Wednesday, June 15th, 2011 | Permalink

Hello Again PPCChatters!

This week, our host Matt Umbro (@Matt_Umbro) was unable to attend our regular chat. Instead we had a special guest host, Michelle Morgan (@michellemsem), who lead us through another great set of questions. This chat’s topic focused on “Google AdWords Remarketing”. The following is the transcribed Streamcap from the live chat.

Q1: How do you determine that remarketing is right for a client?

Read the Streamcap “PPC Chat Streamcap – Google AdWords Remarketing” »

PPC Chat Streamcap – Text Ad Writing for AdWords and adCenter

Friday, May 13th, 2011 | Permalink

Hello fellow PPCChatters!

First let me say that this week’s chat had some great participation from many PPC professionals. If you are interested in connecting with participants, then check out this PPCChat Twitter list. Now on to the good stuff…

Our host Matt Umbro (@Matt_Umbro) put together a great topic this week on “Text Ad Writing for AdWords and adCenter” and following is the transcribed Streamcap from the live chat.

Q1: What ad copy trick or technique do you feel is underutilized?

Read the Streamcap “PPC Chat Streamcap – Text Ad Writing for AdWords and adCenter” »

PPC Chat Streamcap – Pay Per Click Account Structure

Thursday, April 21st, 2011 | Permalink

Hello again PPCChatters!

We have now successfully completed our 3rd PPCChat thanks to our host Matt Umbro who, once again, brought together some incredibly insightful pay per click professionals to participate. This week’s PPCChat theme was “Pay Per Click Account Structure” and the following is the Streamcap from the live event.

Q1: Search intent is a major factor of any campaign. How finely do you break out campaigns and ad groups?

Read the Streamcap “PPC Chat Streamcap – Pay Per Click Account Structure” »

PPCChat Roundup – April 5th, 2011

Tuesday, April 5th, 2011 | Permalink

PPCChat is off and running as the inaugural event drew many attendees to discuss several prominent PPC topics.  Seven of the ten questions were asked in the hour and ten minute chat as we saw many great points raised.  Among the topics discussed were:

Audience Based Targeting

Many pointed out that Google’s Display Network (GDN) is making good improvements, but still lacks the user volunteered content that Facebook and LinkedIn have at their disposal.  Managed placements are still the best way to target audiences in the GDN.  Gathering user content could be the reason for Google’s recent social ventures, including +1 and better Gmail ads.  David Szetela also brought up the notion of “audience-need targeting” being better than keyword targeting, but again, not as effective as managed placements.

Read the Streamcap “PPCChat Roundup – April 5th, 2011” »

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