Posts Tagged cost per acquisition

Tips for Advertising on the Content Network

Tuesday, January 12th, 2010 | Permalink

The Google AdWords Content Network has come a long way in the last year.  Before some necessary enhancements were implemented I was wary of the Content Network and believed it to be a waste of money.  Though I still have concerns, the Content Network now has the ability to be much more targeted and provide conversions.

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The Three Tiers of a PPC Campaign

Monday, September 21st, 2009 | Permalink

ROI, CPA, CTR, CPC”¦these are all metrics that you can use to evaluate your pay-per-click (PPC) campaign.  The amount of data available to you can be overwhelming (so can the acronyms, defined below).  The challenge is determining which of these are true key performance indicators (KPIs) and why they matter.

A three tier structure organizes PPC campaign metrics by level of importance.  Tier One metrics represent the most critical data, while Tier Two and Tier Three metrics do not demand as much attention.  It’s not that certain metrics are irrelevant.  All of these metrics should be analyzed and acted upon in order to improve your PPC campaign success. However, a three tier structure places PPC metrics in order of how well they reflect the success of your PPC campaign.

Read the Streamcap “The Three Tiers of a PPC Campaign” »

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