Founded in April, 2011 by Matthew Umbro, PPCChat is a weekly Twitter chat that brings together PPC specialists and online marketers across the world. Occurring every Tuesday at 12 PM EST and designated with the hashtag #PPCChat, participants discuss a wide range of PPC topics from fundamental concepts to advanced theory. Every week the moderator chooses a new topic and asks in-depth, thought provoking questions. Within this forum, knowledge is shared and debates ensue in order to educate and enlighten the PPC community. The hashtag is also used throughout the week to ask questions, share blog posts, and to present PPC news and information. PPCChat is the go to source for PPC discussions and updates.