Matthew Umbro (@Matt_Umbro)
Matthew heads the paid search team at Exclusive Concepts. He has been in the PPC industry since 2007, working with over 100 clients across multiple industries to attain profitable ROIs, improved lead generation and better brand awareness.
He is the founder of PPC Chat, a weekly Twitter chat where industry specialists discuss, analyze and debate various PPC topics using the hashtag #PPCChat. He is also a regular speaker at the most in-depth PPC marketing conference in the country, Hero Conf.
Matthew graduated from the University of New Hampshire with a B.A. in Communication. He formally worked at the web design agency, PixelMEDIA, as a Search Marketing Specialist.
James Svoboda (@Realicity)
James is a Partner and the CEO for WebRanking.com and has been with the company since April 1999. James is responsible for designing custom search engine placement solutions, technology, research and maintenance, search engine analysis and overseeing all web design and development. He can be credited with developing the processes that are currently employed in both the Search Engine Optimization and Marketing programs. The success of these programs has made James an invaluable asset to the company.
Paul Kragthorpe (@PaulKragthorpe)
Paul is the Search Manager for WebRanking.com. Paul has done work with WebRanking.com / Locology LLC. since May 2005, and started full-time as Search Manager in April 2011 at our satellite branch in Eden Prairie, MN. Paul is responsible for project management, preparing monthly reports for clients, keyword research, keyword analysis for content planning, onsite SEO, managing Google Analytics, researching negative keywords, search query analysis, pay-per-click campaigns, web development, and managing social media outlets. Paul also brings together the PPCChat Streamcap each week.




