An idea originating from a single tweet on Valentine’s Day (strictly coincidental, though I do love PPC) has escalated into a weekly PPC discussion conducted through Twitter among industry professionals. PPCChat, or #ppcchat (the hashtag used to identify the discussion), is a forum where those in the PPC industry can share, learn, and converse about all topics PPC. The first chat occurred on Tuesday, April 5th and has been growing in attendance each week.
PPCChat occurs every Tuesday from 12 PM – 1 PM EST (9 AM on the west coast and 5 PM in London). The format is quite simple as every week we present seven to eight questions about a specific PPC topic (links to Streamcaps and reviews of all previous chats can be found below courtesy of James Svoboda of WebRanking). The questions are meant to engage and challenge the PPC audience as we critically think about the why and how of our industry. Here are three reasons you should attend.