PPCChat is off and running as the inaugural event drew many attendees to discuss several prominent PPC topics. Seven of the ten questions were asked in the hour and ten minute chat as we saw many great points raised. Among the topics discussed were:
Audience Based Targeting
Many pointed out that Google’s Display Network (GDN) is making good improvements, but still lacks the user volunteered content that Facebook and LinkedIn have at their disposal. Managed placements are still the best way to target audiences in the GDN. Gathering user content could be the reason for Google’s recent social ventures, including +1 and better Gmail ads. David Szetela also brought up the notion of “audience-need targeting” being better than keyword targeting, but again, not as effective as managed placements.