Archive for the Google AdWords Category

Hiring an SEM Agency? Ask These 11 Questions First

Monday, July 20th, 2015 | Permalink

If you have a business with a website, you probably don’t have to search hard for an SEM agency that wants your business – you probably get sales calls and emails almost daily! It’s easy to hit delete when you don’t need them, but when you are ready to invest in better results from your company’s site, how do you evaluate SEM agencies? Here are 11 questions that can help you separate the worthwhile SEM agencies from the time (and money) wasters.

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Analyzing PPC Verticals: Computer and Consumer Electronics

Tuesday, June 3rd, 2014 | Permalink

This week Matt Umbro (@Matt_Umbro) came up with a new concept surrounding specific verticals in PPC. Today’s question set is titled “Analyzing PPC Verticals: Computer & Consumer Electronics.” The following is the transcribed Streamcap from the live chat:

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PPC Chat Streamcap – PPC Grab Bag

Monday, August 1st, 2011 | Permalink

Our host Matt Umbro (@Matt_Umbro) put together a very interesting hodge podge of questions on this week’s pay-per-click topic “PPC Grab Bag “. The following is the transcribed Streamcap from the live chat.

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PPCChat Roundup – April 5th, 2011

Tuesday, April 5th, 2011 | Permalink

PPCChat is off and running as the inaugural event drew many attendees to discuss several prominent PPC topics.  Seven of the ten questions were asked in the hour and ten minute chat as we saw many great points raised.  Among the topics discussed were:

Audience Based Targeting

Many pointed out that Google’s Display Network (GDN) is making good improvements, but still lacks the user volunteered content that Facebook and LinkedIn have at their disposal.  Managed placements are still the best way to target audiences in the GDN.  Gathering user content could be the reason for Google’s recent social ventures, including +1 and better Gmail ads.  David Szetela also brought up the notion of “audience-need targeting” being better than keyword targeting, but again, not as effective as managed placements.

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Getting Over the PPC Hurdles

Thursday, February 3rd, 2011 | Permalink

Over the years I’ve spoken with several companies interested in running PPC campaigns, but are too gun-shy to pull the trigger. They see great potential in the program but whether it is lack of funds or an unwillingness to break from the current mode(s) of advertising, PPC campaigns are put on hold. Let’s look at both of these problems and discuss potential solutions.

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Are You Calculating Total PPC Campaign Revenue?

Monday, October 11th, 2010 | Permalink

The success of most e-commerce pay-per-click (PPC) campaigns is determined by the amount of revenue made and the height of the return on investment (ROI).  Sounds like a no brainer, huh?  Ultimately money talks and if you aren’t seeing your desired results the PPC budget will be cut.  Too often companies only calculate PPC revenue as purchases made from the site.  I’m here to tell you that PPC revenue can be made through other channels, but oftentimes these earnings are not attributed to the PPC campaign, which is a huge mistake!

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New Google AdWords Extension?

Wednesday, September 22nd, 2010 | Permalink

I was doing a search today and noticed this ad:

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Utilizing Google AdWords Sitelinks My Way

Tuesday, August 17th, 2010 | Permalink

I’ve previously written about my affinity for Google AdWords Sitelinks.  By offering users up to 4 potential landing pages grouped below the ad, you are allowing them to click the most relevant link and make the conversion process easier.  This extension is especially great for branded searches because they can be vague.  For example, if I type in “Nike shoes,” Google doesn’t know whether I am looking for men’s shoes or women’s shoes and will serve the generic branded ad.  Sitelinks gives the user the choice to visit the most appropriate page.

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Competing in a Quality Score World

Tuesday, August 10th, 2010 | Permalink

Improving your keywords’ quality scores in any Google AdWords campaign is always a must.  Your ad groups must be tightly themed and your text ads must contain the targeted keywords.  Furthermore, your landing pages should include these same keywords.  By taking these steps you should see your click-thru-rates (CTRs) increase and thus, your quality scores improve.

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New Google AdWords Format Clarified

Monday, August 2nd, 2010 | Permalink

The other day I posted a screen shot of a new Google AdWords format I had seen.  Here is that screen shot again:

I emailed my Google rep about the new format and this is the response I received:

“Just heard back from our Product team, and this is part of an experimental beta! It’s so new that you can’t even sign up for it. Google is continuously experimenting with new ad visualizations and features, so this time your client* is lucky to participate so early on!”

*Dick’s Sporting Goods isn’t my client.  I used this screen shot as an example.

So there you have it.  A new AdWords format is being tested.  I like the concept of showing products with their prices (like the products extension), however, the format looks disorganized.

What do you think?

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