Why I’m Stepping Down From PPCChat And A Note Of Appreciation To The PPC Community

With little fanfare, the inaugural Twitter chat, PPCChat, occurred on Tuesday, April 5th, 2011. A handful of PPC specialists answered questions about account structure, keywords, and ad copy. Though the group was small, a foundation was built upon which the PPC community could discuss and debate all things PPC. Nearly six and a half years later, the community is as strong as it’s ever been and uses the hashtag daily to spread and consume PPC news. It is with both sadness and a sense of accomplishment that I announce I will be stepping away from PPCChat.

When I began PPCChat, I didn’t know what to expect. At best, I thought it would allow a forum for myself and others to ask and answer PPC questions. At the time, I was the only person doing PPC at my company and I wanted to bounce my ideas and questions off industry colleagues. To my pleasant surprise, people responded to the chat and built it into an engaging and thought-provoking community. No matter the effort I put in, the success of the chat was determined by the participants. For that, I thank everyone who has been a part of PPCChat.

Why Now?

I’ve thought about the decision to step away from PPCChat for over a year. I’m still passionate about PPC, but as my career has progressed, I’m interested in starting new initiatives. Over the last couple of years, I’ve begun to write about non-PPC topics while taking on more responsibility at Hanapin. On a personal note, my wife and I are expecting our first child in November. For these reasons, I can’t give PPCChat the attention it deserves. It’s time to pass the mantle.

What Happens Next?

I will host my final PPCChat this Tuesday, September, 26th. Beginning on October 3rd, PPCChat will be hosted by a committee of people. Many of the names you will recognize as longtime PPCChat participants. They will continue to provide thought-provoking, interesting, and timely topics each week. Where the chat goes from here is up to the community. Though I will still use the hashtag and occasionally check in, I will be an observer!

Thank you again to everyone who has made PPCChat what it is today.

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9 Responses to Why I’m Stepping Down From PPCChat And A Note Of Appreciation To The PPC Community

  1. @Realicity says:

    Thank you Matt! You’ve created a great community that has helped many, including me, to find and intereact with like-minded individuals and learn from our shared experiences. It’s been amazing to be on this journey with you.

    Best wishes on your future endeavours,


  2. Andrew Lolk says:

    First off, congratulations on your first kid! That’s always an adventure in itself 🙂

    Thanks for creating #PPCChat. I know that a lot of us have received a ton of advice and shared experiences from the chat throughout the years.

    In a world where the #ppc hashtag is horribly spammed, the #ppcchat hashtag is more or less good quality people sharing quality resources.

    So even though I don’t speak on behalf of the PPC-community, then I will still say thank you on behalf of all of us!

  3. Thomas says:

    Thanks, Matt!

    This is another good example that it doesn’t need much to communicate worldwide about something.

  4. Sam Mazaheri says:

    Thanks for hosting for all these years Matt! Congrats on the little one!

  5. Max Fink says:

    Thanks, Matt! You’ve created a vibrant, wonderful community and you’re moderation will be missed!!

  6. I will just put this here in memory and honor of the great things you did for so many with #ppcchat


    That is not a spam link. It is a link to a webinar that the great Matt Umbro did for Stukent students. So awesome!

  7. Brian Gaspar says:

    Sorry to hear that but I totally understand given your reasons. Family comes first. Congrats on the upcoming new addition. There is nothing like being a parent.

  8. EJ says:

    Congrats on the family expansion! You’ve done great things w #ppcchat & Hanapin

  9. You have always made #PPCChat a welcome place for novices & vets alike. I also appreciate how you have weighed in with your own answers, without monopolizing the conversation. All the best for what’s next, Matt

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